SPECIALTIES
- positioning and repositioning brands
- naming businesses, programs, products and services
- strategic business plans and venture funding proposals
- web content and user experiences
- concepting ads and campaigns
- articles, blogs, whitepapers
- customer success stories and case histories
- video scripts, slide decks, other narratives
- special projects: promotional games, contests, etc.
EXPERIENCE
Energy | Healthcare | IT | Industrial | Commercial | Finance | Consumer | Public Policy
Energy
Enhanced oil recovery (EOR) investments, oxy-fuel combustion technology for generating CO2 on-site,
seismic data acquisition, 3D seismic analysis and interpretation, well log analysis, downhole tools (rock bits,
tool joints, liner hangers, blast joints), drilling fluids, instrumentation control cable, blowout preventers,
pipeline safety compliance, subsea pipeline connectors, in-plant refinery equipment lubrication and custom
refueling, integrated software for energy trading and risk management (ETRM).
Healthcare
Physician practice management, in-office infusion therapy systems, hospital migration to digital imaging,
hospital materials management, magnetic resonance imaging, rehabilitation products and services, auxiliary
support for chemotherapy patients, topical pain relief, quit-smoking clinics.
Information Technology
Enterprise IT management, mainframe utility software, large scale digital storage solutions, supercomputers,
genomics research informatics, microprocessor design, integrated processors, relational database management
systems, application software across many industries, servers, desktops, notebooks, netbooks, smartphones,
computer repair services.
Industrial
Manufacturing processes, petrochemicals, industrial abrasives, refractory materials, industrial valves, flow
and density metering, control instrumentation, papermaking equipment, sludge management, and solid
waste management.
Commercial
Corporate jets, helicopter leasing, office leasing, energy demand management, laser display technology,
business process automation and consulting, quality assurance and continuous improvement, freight and
rigging services, GPS-based vehicle fleet management, fiber optic cable, fiber splicing and opto-electronics,
wholesale telecom bandwidth and management, foodservice cleaning products, office ergonomics, sales
channel relations, retail franchising, do-it-yourself (DIY) logos and websites, nonprofit fundraising.
Finance
Business plans, offering documents, tax-advantaged limited partnerships, retail banking, interbank demand
deposit accounting (DDA), banking industry advocacy.
Consumer
Condominium sales, insulation products, home weatherizing, health foods and meal prep, nontoxic cleaning
products, novelty products, golf products and services, floral displays, water purifiers, fashion accessories, patio
furniture, hair care products, personal fitness training.
Public Policy
Political campaigns, policy positions, articles, blogs, issue advocacy.
Articles
Published in. . .
Machine Design, Pulp & Paper, Electronic Engineering News, Aunt Minnie (medical imaging portal), Petroleum Engineer
International, American Oil & Gas Reporter, Commodities Now, Oil & Gas Journal, The Leading Edge (geophysics), Yankee
Magazine, Public Banking Institute.
Clients
Hewlett-Packard, Schlumberger, Halliburton, Shell, 3M, Motorola, Sumitomo, Mitsubishi; numerous other companies
and organizations, large and small.
